![]() The Wall for Virtual Production is built on modular technology, providing flexible installation options including flat screen or up to 6,000R curvature to suit different production environments and needs. With a high refresh rate of up to 12,288Hz, maximum brightness of 1,500, fixed contrast ratio of 35,000:1 (for P2.1), and wide viewing angle of up to 170 degrees, it delivers exceptional picture quality for virtual content. ![]() It supports dedicated studio frame rates (23.976, 29.97, and 59.94Hz) and gen-locking to synchronize with a camera’s video signal. The Wall for Virtual Production LED display offers two pixel pitch options: P1.68 and P2.1. “The Wall for Virtual Production leads the market in the application of this technology.” “Virtual production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production,” said David Phelps, Vice President Display, Samsung Electronics America, at the unveiling. Samsung’s The Wall Virtual Production was revealed in June at InfoComm 2023, held in Orlando, Florida. ![]() This enables multidisciplinary teams to utilize the area for collaborative design workshops, meticulously refining every aspect of the vehicles to ensure they deliver the exceptional quality that Lucid aims to deliver. The flexible and compact design of The Wall also helps conserve valuable studio floor space at Lucid’s headquarters. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly.” In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. “With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. “The Wall has revolutionized the way our design and engineering teams work together,” added Ha. This authentic image rendition fosters enhanced collaboration between engineering and design teams, resulting in streamlined decision-making processes that save valuable time and resources for the company. The true-life color not only delivers a realistic representation of the design, but also accurately captures the interplay of light on intricate 3D surfaces. Leveraging state-of-the-art MicroLED technology, the 255-inch display empowers Lucid’s designers to examine and evaluate their creations with true-to-life colors and a 1:1 scale. No detail was left unnoticed, and we’re thrilled for our customers to experience the results of the new design process.” “While designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. With The Wall, we’re able to take this mission to new heights,” said Jenny Ha, Exterior Design Manager at Lucid Motors. “At Lucid, we’re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. Moreover, it elevates the luxury experience for drivers, adding a touch of sophistication to their journey. With state-of-the-art MicroLED technology, The Wall delivers exceptional visual capabilities, equipping Lucid with additional tools to meet the growing demand for sustainable electric vehicles. ![]() The companies joined forces to install “The Wall” at their design studio, aiming to enhance the collaborative design process for their upcoming electric vehicle models. ![]() The designers at Lucid ran into this problem and worked with Samsung for a creative way around the issue, but with a lot more quality than you can get with most VR systems. But these VR workspaces are kind of tough to share with coworkers and teams. For the ultimate, nearly unlimited workspace, some people even work in a VR environment, goggles and all, to have a huge space for work. At home or at the office, many people have rows of displays, or one big display and several smaller ones. Even then, phones are getting bigger and bigger, and some even fold out to give you tablet-like space to work and play. This is very common for smartphones, but the convenience of having them on hand everywhere generally makes up for this. Sometimes, it just doesn’t feel like you’ve got enough screen real estate. ![]()
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